{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While a lot of luxury brand names drive direct exposure with social media sites advertising, star partnerships and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items have not changed a lot in years; it does not have TikTok, and doesn't give celebs free purses.|H